Miranda Halpern's Interview With Progen Marketing's Founder Mulenga Agley

As part of Techcrunch's Expert Series our founder Mulenga Agley was interviewed by Miranda Halpern a prolific tech journalis...

Growth Curves Used to Measure the Growth of Startups

As a startup, your primary goal is to grow and expand your brand. But what if you didn't understand the most important aspec...

What is Growth Marketing, and why does your business need it?

Why Growth Marketing Is Different"It's not enough to focus on one element of your funnel for growth marketing. It's about ta...

Everything you need to know about marketing in the Metaverse

Performance Marketing in the MetaverseMarketers have waited for consumer VR and AR technologies to gain momentum for years. ...

How to Recruit a Growth Marketing Agency

Want to increase your business growth? Marketing is the answer. But what do you do when you don’t have any marketing knowled...

How to successfully scale your business

So you’re wondering how to scale your business?Congrats! We’re guessing you have a thriving business at hand and are looking...

Cover all bases with these full-cycle marketing tips

The mobile apps industry is soaring. If you work in mobile advertising you’re likely thrilled by the surge in App Store spen...

Product-led Growth: What it is and why you should be doing it

Slack, Zoom, Dropbox and Buffer - what do they all have in common?While their product offerings vary widely, they all share ...

What is Growth Marketing, anyway?

On Progen Marketing's path to becoming London’s premier growth agency, we've certainly learnt a trick or two about innovating and...

How To Find Your Real ATT Opt-In Rate

So you’ve just wrapped your head around the iOS14 changes and now you need to figure out exactly how to measure your ATT opt...

These Settings Will Make Or Break Your Google AdWords Campaign

The default settings on your Google Adwords campaign can feel like a godsend if you’re new to the world of PPC campaigns. Bu...

Launching a Mobile Game? You’ll Want to Read This First

It’s an exciting time to be working in mobile gaming marketing.While many sectors stalled last year, the mobile gaming indus...

The Quick Guide to eCommerce Marketing

Online retail has shown no signs of slowing down, especially since the pandemic closed many highstreet stores and pushed ret...

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How to Write Winning Copy for your PPC Ads

Copywriting - there’s a reason why it’s referred to as both a science and an art. Get your ad copy wrong and you’ll waste th...

How to use Design to Increase Facebook Ads Conversions

Facebook Ads can be a powerful marketing tool for your business. In fact, Facebook Ads provides the highest ROI of all paid ...

How to Build Landing Pages that Explode Conversion Rates

It doesn’t matter how unique your offers are or how optimised your PPC ads may be; if you don’t have a good landing page, yo...

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The Iceberg Effect: How to Stop Your Ad Spend From Melting Away

As we know, Pay-per-click (PPC) is a really valuable marketing tool for any business looking to grow. But if you’re not care...

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How to Get Started with PPC in 2021

PPC, the best friend to Growth Agencies and ambitious brands alike. It’s a powerful tool that can make a massive difference ...

10 ways you can beat the Facebook Algorithm in 2021

If there is one thing that social media marketers know to be true, it is that having great content is absolutely pointless i...

The Essential Guide to Single Keyword Ad Groups

When it comes to running the most successful Google Ad campaigns segmentation gives you more control over your ads making th...

iOS 14 and Mobile Attribution: What’s Going On?

It’s official - iOS 14.5 is live and digital marketers are fearing what it will mean for tracking their ad performance now t...

What You Can Learn From The Massive Growth of 'DNVBs'

Know Your Audience...Emerging brands, legacy retailers and everyone in-between can learn a few things from Digital Native V...

How to use Growth Marketing to Survive a Recession

The internet was a very different place 10 years ago. In 2009 we didn’t have Instagram, Snapchat, TikTok, Tinder or even Fac...

Can the App Economy survive the Coronavirus Pandemic?

Covid-19 has, in 3 months, swept through the world and changed everything - including business. Many nations are now on lock...